Online 1 on 1 fat loss coaching
CEO of non restrictive eating

LOSE THE FAT.
KEEP THE KITKATS.

Ten to fifteen kilos of fat gone in sixteen weeks or less, coached one on one by Jono Pooler. No cutting out the food you actually like, no two hour workouts, and a money back guarantee if we do not reach your goals.

1000+

TRANSFORMATIONS

10-15

KG OF FAT

16

WEEKS OR LESS

1:1

WITH JONO HIMSELF

You have done the shake diet. You have done no carbs after six. You have done the eating plan that banned every single thing you like, and the hour on the treadmill before work. And it held for about five weeks, until a Friday turned up. That was never a discipline problem. A meal plan with nobody on the other end of it was never going to last. Watch this before you start another one.

WATCH THIS BEFORE YOU APPLY

Jono explains how the coaching runs, and why the food you like stays in

If that is where you are right now, apply below. Jono reads every application himself. Tell him what you want to lose and what has knocked you off it before, and he comes back to book your free consultation. No obligation on that call, and never a payment detail on this page.

NUTRITION, NOT A DIET

Personalised calorie and nutrition targets, with three to four options per meal built from food you actually want to eat

TRAINING THAT FITS

Structured gym programmes with full video guidance on every movement. No two hour workouts and nothing your gym does not have

JONO, NOT A JUNIOR

A weekly video call with Jono, plus three to five WhatsApp touch points in between. His words: a hands on coaching experience from ME

THE PRIVATE GROUP

His private group, where you learn to run your own calories so you get in shape and stay in shape. No yo-yo dieting

ADJUSTED EVERY WEEK

Progress tracked and adjusted every step of the way, off what your body actually did that week and not what the plan assumed

ANSWERED, NOT QUEUED

Direct support whenever you need guidance, from the man who wrote your plan. He replies the same day, his words

The guarantee, his words: “A money back guarantee if we don’t reach your goals.” That line is on his own site. JONO TO CONFIRM What counts as reaching the goal, and over how long, has never been written down anywhere. It goes in this box in his words, and it is the first thing to settle.

APPLY NOW

Free consultation call. No obligation. Jono reads every application himself.

His clients, his photos

HE SAYS A THOUSAND.
START WITH SEVEN.

Real before and after photos, every one of them published by Jono on his own site. Everyday men with jobs and families, not athletes. Not the coach. The people who did the work.

Client before and after, week 1 to week 12, significant fat loss, 1 of 7
Client before and after, fat loss and visible muscle gain, 2 of 7
Client before and after, everyday man to lean and muscular, 3 of 7
Client before and after, leaner and stronger after coaching, 4 of 7
Client before and after, belly fat gone and arms filled out, 5 of 7
Client before and after, captioned Classic Recomposition by Jono, 6 of 7
Client before and after, shown clothed, noticeably leaner, 7 of 7

01 / 07

Every photo here is Jono's own, taken from poolerperformance.com exactly as he published it. Nobody has been cropped, only padded to one size so the frame never resizes as you move through them. The 1000+ transformations figure is his, off his own Instagram bio, not ours.

Everyone says they want it

READ BOTH COLUMNS.
BE HONEST ABOUT YOURS.

Jono coaches one on one, so the roster stays short and he reads every application himself. Both columns below come off his own site and his bio, not off a template. Read them properly and be honest about which side you are on.

WHO THIS IS BUILT FOR

  • You want the belly fat gone and some muscle under it, and you want this to be the last time you do it
  • You want to eat out on a Friday, have the KitKat, and still be leaner on Monday. That is the entire premise of how he coaches
  • You will send the honest check in, weight and photos, in the week you would rather not. Next week gets written off what actually happened
  • You can get to a gym three or four times a week and follow a programme that has video on every movement
  • You are ready to start now, not in January and not once things calm down

WHO THIS IS NOT FOR

  • You want a meal plan emailed over and nothing else. His words: a shitty meal plan with no support is a recipe for a disaster
  • You want fifteen kilos gone in six weeks for a wedding next month. He works in sixteen, and he says so up front
  • You will not log a meal or a session for the first few weeks while you learn what a portion really looks like
  • You want to be told the food you love is the problem. He calls himself the CEO of non restrictive eating, so this is the wrong desk
  • You go quiet the week the scale does not move, which is exactly the week the plan needed changing

“My goal isn’t just helping you lose weight. It’s helping you become the kind of person who never has to start another diet again.”

JONO POOLER, IN HIS OWN WORDS

Sixteen weeks starts the day you do

IF THAT IS YOU,
APPLY NOW.

PLACEHOLDER: HOW MANY CLIENTS AT ONCE? He has never published a cap, so this page does not claim one. He coaches one on one and answers every check in himself, so a real limit almost certainly exists. It belongs here, in his number.

Jono reads it himself. There is no team and no junior on this
Two minutes to apply, then a free consultation call with no obligation
Weekly video call, and three to five WhatsApp touch points in between
APPLY NOW

Every application is read by Jono. If you are not a fit, he will tell you that too.

Still deciding?

THE FIVE REAL QUESTIONS

No, and that is the whole offer. He calls himself the CEO of non restrictive eating and says he spent four months at very low body fat eating KitKats and homemade burgers. The nutrition targets get built around three to four options per meal of food you already want. What changes is how much of it and when, not whether you are allowed it.

No. His words are that he helps everyday people, and the transformations on this page are men with jobs and families rather than athletes. The programmes carry full video guidance on every movement, which exists precisely because most people arrive not knowing what they are doing. Say so on the application. Starting from nothing is a normal answer, not a disqualifying one.

Usually because you bought a plan and then had to supply everything else yourself. In his words, a shitty meal plan with no support is a recipe for a disaster. What he sells is not the plan, it is the weekly video call, the three to five WhatsApp touch points in between, and somebody rewriting next week off what your body actually did this week.

He quotes sixteen weeks or less for ten to fifteen kilos of fat. On the week to week, he is explicit that there are no two hour workouts. Three or four sessions you can fit around work, a weekly video call, and the WhatsApp messages in between. If your week genuinely has no room in it, say that on the application rather than finding out in month two.

He has not published a figure anywhere, so this page does not quote one and will not invent one. JONO TO CONFIRM That is a conversation for the call, where it can be matched to you. What happens after you apply is that he reads it himself and comes back to book a free consultation, no obligation, to go through your goal, your history and whether this is the right move. Applying commits you to nothing, and this page never asks for a payment detail.

Count it out on your own calendar

SIXTEEN WEEKS FROM NOW
ARRIVES EITHER WAY.

Every man in that carousel started where you are, with a job and a week that was already full. The sixteen weeks run whether you apply or not. The only question this page can answer for you is what you have to show for them.

There is no countdown on this page and no fake seat counter. The honest scarcity is that he coaches one on one and reads every check in himself, so the roster can only be so long. The application is two minutes. That is the only filter here.

APPLY NOW

Every application is read by Jono. Applying commits you to nothing.